Hello. We are OLENO, a company that develops sports socks for athletes.
The world of sports is a harsh one where even the smallest factors can have a huge impact on performance. One thing that is often overlooked is socks.
I use good shoes and clothing, but when it comes to socks, I choose cheap socks from a familiar brand. I think there are a lot of people like that.
However, professional athletes are also picky about the socks they wear , and often talk about how important comfort and support are for their feet. So, as a sock craftsman and runner, I'd like to share with you the reasons and key points for why socks affect performance.
Common features of socks chosen by professionals include:
Excellent material : Highly absorbent and quick drying material. Antibacterial and deodorizing treatment prevents odors.
High durability : Designed to withstand extended use.
Special features : Anti-slip, arch support, and a snug fit.
This is often said.
However, something troublesome has happened recently, and socks sold at running specialty stores and sports retailers usually advertise features such as "Usually features high durability!" and "Excellent water absorption and quick drying!" There is a reason why they can advertise these features everywhere, and that is because there are no globally common standards, and each manufacturer creates their own standards.
We cannot imitate the way they present their worldview or sell it, so I think it's truly amazing, but as a company that has been making socks for about 90 years, it's true that we have some doubts about the "quality" aspect.
3 ways socks can affect your performance
1. Stay comfortable and improve your concentration
If your feet get sweaty or your socks slip off during a match or training session, it's inevitable that you'll lose your concentration. High-performance socks are highly breathable and designed to prevent friction , so you can stay comfortable even during long periods of exercise.
[Points to consider when choosing sports socks]
Uses many highly absorbent and quick-drying materials
The five-toed socks give a greater sense of unity with the socks.
The material has high abrasion resistance and is less likely to tear.
2. Provides firm support for your feet and reduces fatigue
For athletes, reducing the strain on the feet is very important . Especially in sports that involve a lot of running and jumping, socks act as a cushioning material to absorb shock. Socks with arch support also reduce foot fatigue and keep your feet stable even during long periods of exercise.
[Points to consider when choosing sports socks]
It is knitted in a pile structure that provides high cushioning.
It has arch support to reduce fatigue.
It is designed to provide increased ankle support to prevent the heel from slipping.
3. Prevent injuries and increase safety
One of the reasons why professional athletes pay particular attention to socks is to prevent injuries . Socks with anti-slip coating or a design that tightly wraps around the toes prevent falls during play and foot movement inside the shoe, keeping the feet safe.
[Points to consider when choosing sports socks]
There is strong anti-slip material on the bottom of the feet.
The socks are asymmetrical, with one made for the right foot and the other for the left foot, to improve the fit.
Let me introduce you to one OLENO product here.
At OLENO, we are committed to making products that are the result of repeated testing, revision, and testing. As runners and users, our developers themselves try out the socks, and even ask top athletes to test them, to refine the products over and over again.
In addition, they also offer socks that are specialized for each problem.
If your feet get sweaty and soggy, or your skin peels off, or you get blisters, then you should use the Ultimate SHR, which is specialized for moisture absorption and quick drying.
If you want a strong grip to prevent your shoes from slipping inside your shoes, try the Ultimate ASO, which is made of a special material that makes it incredibly slip-resistant.
If you want sports socks that are both stylish and functional, then Comod(y) MUSO is the answer.
Something like that.
Socks are just socks, but they are still socks. We would be very happy if you would try out OLENO sports socks, which we consider to be "equipment" rather than consumables.
