news
Event booth
OLENO will be exhibiting at the 2nd Imerabo Marche, which will be held this weekend. It's a small event held in the local town of Koryo, but 10 stores, including...
Event booth
OLENO will be exhibiting at the 2nd Imerabo Marche, which will be held this weekend. It's a sm...
[Now accepting participants!] 1st Ultimate Day ...
This event is aimed at people who want to start trail running, enjoy hiking, and enjoy the outdoors with their families in the Omi Konan Alps (Kinkatsu Alps) area of...
[Now accepting participants!] 1st Ultimate Day ...
This event is aimed at people who want to start trail running, enjoy hiking, and enjoy the outdo...
It was featured in the Nara Shimbun newspaper.
OLENO was featured in the Nara Shimbun newspaper on Sunday, April 3rd. The magazine featured their collaboration with the youth baseball team "UBC Unebi Baseball Club" to develop products for...
It was featured in the Nara Shimbun newspaper.
OLENO was featured in the Nara Shimbun newspaper on Sunday, April 3rd. The magazine featured t...
We will be participating in TRAIL OPEN AIR DEMO!
[Opening Information] OLENO will be exhibiting at "TRAIL OPEN AIR DEMO 8". Date: April 2 (Sat) to 3 (Sun) Location: Nagayama Ground, 217 Honmachi, Ome City, Tokyo ( 7 minutes...
We will be participating in TRAIL OPEN AIR DEMO!
[Opening Information] OLENO will be exhibiting at "TRAIL OPEN AIR DEMO 8". Date: April 2 (S...
It was published in the Yomiuri Shimbun on Satu...
"OLENO" was featured in the Yomiuri Shimbun's "Kansai Economics Corporate Lab" on Saturday, March 19, 2022. The article covered OLENO's history and the company's commitment to manufacturing. OLENO develops products...
It was published in the Yomiuri Shimbun on Satu...
"OLENO" was featured in the Yomiuri Shimbun's "Kansai Economics Corporate Lab" on Saturday, March...
We will be setting up a stall at Katano's BIG R...
OLENO will be setting up a booth at the Katano Big Rock Trail Race on Sunday, February 6th. Currently, the Mikukron stock is spreading, but the tournament will be held...
We will be setting up a stall at Katano's BIG R...
OLENO will be setting up a booth at the Katano Big Rock Trail Race on Sunday, February 6th. Cur...
Participating in the Omi Konan Alps Trail Race!
On Sunday, December 19th, we set up an OLENO booth at the "Omi Konan Alps Trail in Kiryu" event held in Kiryu-cho, Otsu City, Shiga Prefecture! We arrived the day...
Participating in the Omi Konan Alps Trail Race!
On Sunday, December 19th, we set up an OLENO booth at the "Omi Konan Alps Trail in Kiryu" event h...
It will be featured in the January issue of PEAKS!
OLENO ARM SLEEVE UL will be featured in the January issue of PEAKS "Gear of the Year 2021". Perfect for three-season trekking! Soft and not restrictive, yet does not slip...
It will be featured in the January issue of PEAKS!
OLENO ARM SLEEVE UL will be featured in the January issue of PEAKS "Gear of the Year 2021". Perfe...
Exhibiting at ITJ and participating in the race...
We exhibited at the EXPO on the day before the "IZU Trail Journey Race" held on Sunday, December 12th, and many people came to experience OLENO. They experienced the difference...
Exhibiting at ITJ and participating in the race...
We exhibited at the EXPO on the day before the "IZU Trail Journey Race" held on Sunday, December ...
We will have a booth at the trail race "GAEAT R...
The state of emergency is gradually being lifted nationwide. Races that had been canceled or postponed are now being held with infection control measures in place. OLENO will have a...
We will have a booth at the trail race "GAEAT R...
The state of emergency is gradually being lifted nationwide. Races that had been canceled or pos...
Featured in the Mainichi Shimbun on October 4th
On October 4th, the Mainichi Shimbun introduced Showa Mokko Co., Ltd. and the factory brand "OLENO" in an article titled "Win-win socks for customers." They introduced the background to the...
Featured in the Mainichi Shimbun on October 4th
On October 4th, the Mainichi Shimbun introduced Showa Mokko Co., Ltd. and the factory brand "OLEN...
He makes a brief appearance on Kansai TV's "Yo-...
On Friday, September 3, 2021, I appeared on the popular Kansai TV program "Yo-i Don" in the "My Neighbor is a Living National Treasure" segment with President Katsuya of Akram...
He makes a brief appearance on Kansai TV's "Yo-...
On Friday, September 3, 2021, I appeared on the popular Kansai TV program "Yo-i Don" in the "My N...
It was featured in the Nihon Keizai Shimbun Kan...
The article focused on our commitment to craftsmanship. We are pleased to have been able to support the athletes' feet at TOKYO 2020. We would like to continue developing foot...
It was featured in the Nihon Keizai Shimbun Kan...
The article focused on our commitment to craftsmanship. We are pleased to have been able to suppo...
TOKYO2020 OLENO runs!
At the Tokyo Olympics, Tatsuhiko Ito competed in the 10,000m wearing OLENO. The Ultimate Socks ASO TOKYO 2020 T.ITO model was made with great care. I was impressed!!!!! In the...
TOKYO2020 OLENO runs!
At the Tokyo Olympics, Tatsuhiko Ito competed in the 10,000m wearing OLENO. The Ultimate Socks...
Thank you for your viewing!
On Sunday, July 18th, OLENO barefoot socks were introduced by actor Takashi Yamanaka on Nippon Television's "Tooku Ikitai." The president of OLENO also appeared on the show. We are very...
Thank you for your viewing!
On Sunday, July 18th, OLENO barefoot socks were introduced by actor Takashi Yamanaka on Nippon Te...
June ANNIVERSARY project: Limited sale of SHR r...
Ultimate Socks ASO-SHR has continued to evolve little by little since its initial development. We have runners actually try them on and give us feedback such as "It tore here"...
June ANNIVERSARY project: Limited sale of SHR r...
Ultimate Socks ASO-SHR has continued to evolve little by little since its initial development. ...
The Crafted GINZA
OLENO has opened a limited-time shop at "The Crafted GINZA" in Ginza, Tokyo. Please take this opportunity to pick up "OLENO". "The Crafted GINZA" is a hub for communication and...
The Crafted GINZA
OLENO has opened a limited-time shop at "The Crafted GINZA" in Ginza, Tokyo. Please take this opp...
Golden Week Holiday Notice
We would like to express our sincere gratitude for your continued patronage. Our company will be closed during the Golden Week holidays during the following period. We apologize for any...
Golden Week Holiday Notice
We would like to express our sincere gratitude for your continued patronage. Our company will be...
OLENO was featured in the "Design Management Ha...
"OLENO" was featured as a case study in the "Design Management Handbook for Small and Medium-sized Enterprises" published by the Japan Patent Office on April 16th. We will continue to...
OLENO was featured in the "Design Management Ha...
"OLENO" was featured as a case study in the "Design Management Handbook for Small and Medium-size...
New Spring Campaign Begins!
Limited time set now available Wearing your favorite items, Make your new life more active. Start your everyday life with OLENO The cold winter is over and it's getting warmer....
New Spring Campaign Begins!
Limited time set now available Wearing your favorite items, Make your new life more act...