news
Summer vacation information
We will be closed for summer holidays from Thursday, August 11th to Monday, August 15th, so orders placed on the 10th will be shipped at any time from the 16th...
Summer vacation information
We will be closed for summer holidays from Thursday, August 11th to Monday, August 15th, so orde...
Participated in the Fujimaki Department Store E...
News for those in the Tokyo area. The Fujimaki Department Store Exhibition will be held in the special space on the 3rd floor of Tokyu Plaza Ginza to celebrate the...
Participated in the Fujimaki Department Store E...
News for those in the Tokyo area. The Fujimaki Department Store Exhibition will be held in the...
OLENO special sock monkey
Sock monkeys born from OLENO products Six OLENO sock monkeys, made from recycled socks that were rejected during production, went on a journey to be met by the winners of...
OLENO special sock monkey
Sock monkeys born from OLENO products Six OLENO sock monkeys, made from recycled socks that we...
The 1st OLENO RUN & CAMP was held
On June 11th and 12th, the 1st OLENO RUN & CAMP was held at Konan Alps in Otsu City, Shiga Prefecture, with many people participating. During the run and hike...
The 1st OLENO RUN & CAMP was held
On June 11th and 12th, the 1st OLENO RUN & CAMP was held at Konan Alps in Otsu City, Shiga Pr...
"Barefoot Socks" was published in Bungeishunju!
"Barefoot Socks" was featured in the July special issue of Bungeishunju. Founded by Kikuchi Kan in 1923, it is a long-standing "national magazine" that has become a popular source of...
"Barefoot Socks" was published in Bungeishunju!
"Barefoot Socks" was featured in the July special issue of Bungeishunju. Founded by Kikuchi Kan...
Tarzan introduced OLENO Arm Sleeve UL.
OLENO Arm Sleeve UL was featured in "HOT ITEM #1" in the June 2022 issue, No. 834. This ultra-light arm sleeve has been well received by many people since its...
Tarzan introduced OLENO Arm Sleeve UL.
OLENO Arm Sleeve UL was featured in "HOT ITEM #1" in the June 2022 issue, No. 834. This ultra-lig...
Event booth
OLENO will be exhibiting at the 2nd Imerabo Marche, which will be held this weekend. It's a small event held in the local town of Koryo, but 10 stores, including...
Event booth
OLENO will be exhibiting at the 2nd Imerabo Marche, which will be held this weekend. It's a sm...
[Now accepting participants!] 1st Ultimate Day ...
This event is aimed at people who want to start trail running, enjoy hiking, and enjoy the outdoors with their families in the Omi Konan Alps (Kinkatsu Alps) area of...
[Now accepting participants!] 1st Ultimate Day ...
This event is aimed at people who want to start trail running, enjoy hiking, and enjoy the outdo...
It was featured in the Nara Shimbun newspaper.
OLENO was featured in the Nara Shimbun newspaper on Sunday, April 3rd. The magazine featured their collaboration with the youth baseball team "UBC Unebi Baseball Club" to develop products for...
It was featured in the Nara Shimbun newspaper.
OLENO was featured in the Nara Shimbun newspaper on Sunday, April 3rd. The magazine featured t...
We will be participating in TRAIL OPEN AIR DEMO!
[Opening Information] OLENO will be exhibiting at "TRAIL OPEN AIR DEMO 8". Date: April 2 (Sat) to 3 (Sun) Location: Nagayama Ground, 217 Honmachi, Ome City, Tokyo ( 7 minutes...
We will be participating in TRAIL OPEN AIR DEMO!
[Opening Information] OLENO will be exhibiting at "TRAIL OPEN AIR DEMO 8". Date: April 2 (S...
It was published in the Yomiuri Shimbun on Satu...
"OLENO" was featured in the Yomiuri Shimbun's "Kansai Economics Corporate Lab" on Saturday, March 19, 2022. The article covered OLENO's history and the company's commitment to manufacturing. OLENO develops products...
It was published in the Yomiuri Shimbun on Satu...
"OLENO" was featured in the Yomiuri Shimbun's "Kansai Economics Corporate Lab" on Saturday, March...
We will be setting up a stall at Katano's BIG R...
OLENO will be setting up a booth at the Katano Big Rock Trail Race on Sunday, February 6th. Currently, the Mikukron stock is spreading, but the tournament will be held...
We will be setting up a stall at Katano's BIG R...
OLENO will be setting up a booth at the Katano Big Rock Trail Race on Sunday, February 6th. Cur...
Participating in the Omi Konan Alps Trail Race!
On Sunday, December 19th, we set up an OLENO booth at the "Omi Konan Alps Trail in Kiryu" event held in Kiryu-cho, Otsu City, Shiga Prefecture! We arrived the day...
Participating in the Omi Konan Alps Trail Race!
On Sunday, December 19th, we set up an OLENO booth at the "Omi Konan Alps Trail in Kiryu" event h...
It will be featured in the January issue of PEAKS!
OLENO ARM SLEEVE UL will be featured in the January issue of PEAKS "Gear of the Year 2021". Perfect for three-season trekking! Soft and not restrictive, yet does not slip...
It will be featured in the January issue of PEAKS!
OLENO ARM SLEEVE UL will be featured in the January issue of PEAKS "Gear of the Year 2021". Perfe...
Exhibiting at ITJ and participating in the race...
We exhibited at the EXPO on the day before the "IZU Trail Journey Race" held on Sunday, December 12th, and many people came to experience OLENO. They experienced the difference...
Exhibiting at ITJ and participating in the race...
We exhibited at the EXPO on the day before the "IZU Trail Journey Race" held on Sunday, December ...
We will have a booth at the trail race "GAEAT R...
The state of emergency is gradually being lifted nationwide. Races that had been canceled or postponed are now being held with infection control measures in place. OLENO will have a...
We will have a booth at the trail race "GAEAT R...
The state of emergency is gradually being lifted nationwide. Races that had been canceled or pos...
Featured in the Mainichi Shimbun on October 4th
On October 4th, the Mainichi Shimbun introduced Showa Mokko Co., Ltd. and the factory brand "OLENO" in an article titled "Win-win socks for customers." They introduced the background to the...
Featured in the Mainichi Shimbun on October 4th
On October 4th, the Mainichi Shimbun introduced Showa Mokko Co., Ltd. and the factory brand "OLEN...
He makes a brief appearance on Kansai TV's "Yo-...
On Friday, September 3, 2021, I appeared on the popular Kansai TV program "Yo-i Don" in the "My Neighbor is a Living National Treasure" segment with President Katsuya of Akram...
He makes a brief appearance on Kansai TV's "Yo-...
On Friday, September 3, 2021, I appeared on the popular Kansai TV program "Yo-i Don" in the "My N...
It was featured in the Nihon Keizai Shimbun Kan...
The article focused on our commitment to craftsmanship. We are pleased to have been able to support the athletes' feet at TOKYO 2020. We would like to continue developing foot...
It was featured in the Nihon Keizai Shimbun Kan...
The article focused on our commitment to craftsmanship. We are pleased to have been able to suppo...
TOKYO2020 OLENO runs!
At the Tokyo Olympics, Tatsuhiko Ito competed in the 10,000m wearing OLENO. The Ultimate Socks ASO TOKYO 2020 T.ITO model was made with great care. I was impressed!!!!! In the...
TOKYO2020 OLENO runs!
At the Tokyo Olympics, Tatsuhiko Ito competed in the 10,000m wearing OLENO. The Ultimate Socks...