news

Thank you for your viewing!
On Sunday, July 18th, OLENO barefoot socks were introduced by actor Takashi Yamanaka on Nippon Television's "Tooku Ikitai." The president of OLENO also appeared on the show. We are very...
Thank you for your viewing!
On Sunday, July 18th, OLENO barefoot socks were introduced by actor Takashi Yamanaka on Nippon Te...

OLENO dealer
*For information about products available at each store, please contact the store directly. *All products are available only at the OLENO main store . [Shortcuts] Kanto ( Tokyo , Chiba...
OLENO dealer
*For information about products available at each store, please contact the store directly. *A...

June ANNIVERSARY project: Limited sale of SHR r...
Ultimate Socks ASO-SHR has continued to evolve little by little since its initial development. We have runners actually try them on and give us feedback such as "It tore here"...
June ANNIVERSARY project: Limited sale of SHR r...
Ultimate Socks ASO-SHR has continued to evolve little by little since its initial development. ...

The Crafted GINZA
OLENO has opened a limited-time shop at "The Crafted GINZA" in Ginza, Tokyo. Please take this opportunity to pick up "OLENO". "The Crafted GINZA" is a hub for communication and...
The Crafted GINZA
OLENO has opened a limited-time shop at "The Crafted GINZA" in Ginza, Tokyo. Please take this opp...

Golden Week Holiday Notice
We would like to express our sincere gratitude for your continued patronage. Our company will be closed during the Golden Week holidays during the following period. We apologize for any...
Golden Week Holiday Notice
We would like to express our sincere gratitude for your continued patronage. Our company will be...

OLENO was featured in the "Design Management Ha...
"OLENO" was featured as a case study in the "Design Management Handbook for Small and Medium-sized Enterprises" published by the Japan Patent Office on April 16th. We will continue to...
OLENO was featured in the "Design Management Ha...
"OLENO" was featured as a case study in the "Design Management Handbook for Small and Medium-size...

New Spring Campaign Begins!
Limited time set now available Wearing your favorite items, Make your new life more active. Start your everyday life with OLENO The cold winter is over and it's getting warmer....
New Spring Campaign Begins!
Limited time set now available Wearing your favorite items, Make your new life more act...

We will be exhibiting at "TRAIL OPEN AIR DEMO 7...
We will have a booth at the event "TRAIL OPEN AIR DEMO 7" to be held in Ome, Tokyo on Saturday, April 3rd and Sunday, April 4th. We will be...
We will be exhibiting at "TRAIL OPEN AIR DEMO 7...
We will have a booth at the event "TRAIL OPEN AIR DEMO 7" to be held in Ome, Tokyo on Saturday, ...

Follow us on Instagram campaign
We are holding a follow campaign on Instagram @oleno account until 23:59 on Wednesday, March 24th. Follow @oleno, like, and comment on the campaign feed to complete your application. Five...
Follow us on Instagram campaign
We are holding a follow campaign on Instagram @oleno account until 23:59 on Wednesday, March 24t...

New products are on sale at MAKUAKE!
Starting from 12:00 on Tuesday, February 16th, for 30 days, MAKUAKE will begin pre-selling "Outdoor Hanging Socks that change the conventional wisdom about wool and the outdoors. Hang them up...
New products are on sale at MAKUAKE!
Starting from 12:00 on Tuesday, February 16th, for 30 days, MAKUAKE will begin pre-selling "Outd...

OLENO POP UP is currently being held in Shibuya...
OLENO POP UP is being held at Tokyu Hands Shibuya store. It will be held for a limited time from January 16th to February 20th. The state of emergency has...
OLENO POP UP is currently being held in Shibuya...
OLENO POP UP is being held at Tokyu Hands Shibuya store. It will be held for a limited time from...

SIMEx Osaka 2021 Exhibition to be held! (Online...
"SIMex Osaka 2021" was held at the Osaka OMM Building on Tuesday, January 26th and Wednesday, January 27th, 2021. Due to the impact of COVID-19, this exhibition will not invite...
SIMEx Osaka 2021 Exhibition to be held! (Online...
"SIMex Osaka 2021" was held at the Osaka OMM Building on Tuesday, January 26th and Wednesday, Jan...

Neck sleeve campaign planning underway!
The first of 2021! Specially Selected Merino Wool Neck Sleeve Campaign is now underway. Get the neck sleeve and upload a picture of you wearing it or coordinating it with...
Neck sleeve campaign planning underway!
The first of 2021! Specially Selected Merino Wool Neck Sleeve Campaign is now underway. Get th...

OLENO was featured in the Sankei Shimbun newspa...
The article was published under the headlines "Nara techniques supporting the feet of professionals" and "Socks sign exclusive contract with basketball team."
OLENO was featured in the Sankei Shimbun newspa...
The article was published under the headlines "Nara techniques supporting the feet of profession...

OLENO POP UP SHOP will be held on the 12th floo...
OLENO POP UP SHOP is being held at Kyu Hands Umeda store! Period: November 2nd to November 15th
OLENO POP UP SHOP will be held on the 12th floo...
OLENO POP UP SHOP is being held at Kyu Hands Umeda store! Period: November 2nd to November 15th

Signed official supplier contract with B.LEAGUE...
We have signed an official supplier contract with the B.LEAGUE Fukushima Firebonds.
Signed official supplier contract with B.LEAGUE...
We have signed an official supplier contract with the B.LEAGUE Fukushima Firebonds.

OLENO was featured in Mountain Trip Magazine PE...
The November issue of Mountain Trip Magazine PEAKS featured OLENO 03 TREKKING's "Performance Medium Weight Crew" and "Performance Crew Women's" in the new and noteworthy "Collection of Mountaineering Wear to...
OLENO was featured in Mountain Trip Magazine PE...
The November issue of Mountain Trip Magazine PEAKS featured OLENO 03 TREKKING's "Performance Med...

Selected as a "Regional Future Driving Company"...
We were selected by the Ministry of Economy, Trade and Industry as a "Regional Future Driving Company" in 2020, a core company in the region that is a candidate to...
Selected as a "Regional Future Driving Company"...
We were selected by the Ministry of Economy, Trade and Industry as a "Regional Future Driving C...

New products now available for pre-order at a d...
Today, we started pre-ordering the new Ultimate Socks SHR at a discount on the Clyde funding site Makuake!
New products now available for pre-order at a d...
Today, we started pre-ordering the new Ultimate Socks SHR at a discount on the Clyde funding s...

"OLENO Sports Mask" and "Summer KIDS Mask" were...
"OLENO Sports Mask" and "Summer KIDS Mask" were featured in the Sankei Shimbun evening edition. The temperature will rise from now on, and wearing a mask will increase the risk...
"OLENO Sports Mask" and "Summer KIDS Mask" were...
"OLENO Sports Mask" and "Summer KIDS Mask" were featured in the Sankei Shimbun evening edition. ...