On October 4th, the Mainichi Shimbun introduced Showa Mokko Co., Ltd. and the factory brand "OLENO" in an article titled "Win-win socks for customers." They introduced the background to the launch of the factory brand "OLENO," the thoughts behind the manufacturing, and details of product development. Using the development technology gained from manufacturing that satisfies top athletes, we will also release socks for everyday use that are focused on sustained comfort and fit. We hope that everyone from top athletes to everyday wearers will try OLENO.