70周年の集大成モデル「S-70」

The 70th anniversary culmination model "S-70"

Today we would like to introduce the OLENO "S-70," which was developed to mark the 70th anniversary of our company's founding.

We have developed these socks by making full use of the knowledge we have gained through the development of numerous socks for trail running, mountain climbing, and trekking.

This model is suitable for everyday training as well as racing.

While maintaining the durability, moisture absorption, and quick-drying properties of the popular ULTIMATE series, this shoe is also easy to put on and take off.

[Recommended for]

  • Those who are uncomfortable wearing five-toed socks
  • Those looking for socks that can be put on and taken off without stress
  • Those who want a comfortable fit that is neither too tight nor too loose
  • Those who don't like the grip of soles that are too strong
  • Those looking for high-performance hiking and trekking socks

Now, as always, let's take a closer look at the S-70.

Long-lasting comfort with minimal discomfort

The S-70 once again possesses the moisture-wicking and quick-drying properties that are the exclusive property of the Ultimate Series, keeping your skin dry even during and after long rides.

Conventional socks are made of polyester, which has excellent quick-drying properties, but they are unable to provide water absorption, causing many people to worry about problems such as soggy and peeling skin on the soles of their feet.

Meanwhile, OLENO has developed a special polyester material with an irregular cross section that maintains the quick-drying properties of conventional polyester while providing space for moisture absorption, allowing it to absorb sweat effectively . (Sorry for the technical details.)

Thanks to this dual nature, we have succeeded in minimizing the sticky feeling on the skin and achieving a smooth, comfortable fit .

Tear-resistant and long-lasting durability

In addition, the S-70 provides peace of mind regarding the worries that everyone who takes part in trail running, trekking, mountain climbing, or long marathons has about tears and wear and tear on their socks .

This time, the socks are once again highly durable, with "high-strength nylon" used in areas that are subject to a lot of force, such as the toes and heels, to prevent the socks from tearing during intense movements .

The aforementioned moisture absorption and quick drying properties , as well as durability allow you to concentrate on exercising without fear of tearing, thoroughly eliminating any sense of discomfort .

Reduces slippage from shoes for easier running

The newly developed S-70 does not use the super-grip silicone rubber on the soles of the feet that has been used in the previous ULTIMATE series, but instead pursues ease of putting on and taking off .

However, it would be pointless if your shoes and socks slipped during exercise, preventing you from stepping on the ground as you would like when trail running, or if your shoes slipped off while trekking or mountain climbing, so we have inserted a special gripping material to prevent them from slipping off .

As you can see from the photo, the grip material is woven into some parts, so it doesn't get in the way when taking off or putting on your shoes , but it provides a firm grip while you're riding .

Hybrid wool improves moisture absorption and release, making for a more comfortable shoe.

What makes the S-70 different from the rest of the ULTIMATE series so far is that it uses hybrid wool .

Many people may be wondering if it is hybrid wool, but by using this material in the sole, we have succeeded in improving moisture absorption and release .

To explain it in simpler terms, moisture absorption and release is the property of absorbing and releasing water vapor in the air, and high moisture absorption and release properties allow you to control the humidity inside your clothes . This allows the wool to react to changes in the wearer's body temperature, maintaining comfort when worn .

In addition to being absorbent and quick-drying, the hybrid wool provides high moisture absorption and release, achieving a level of comfort never before seen in trail running or mountain climbing socks.

We have now introduced the S-70, the 70th anniversary model.

It has a finish worthy of a 70th anniversary model, with moisture absorption and quick-drying performance that keeps the skin dry, high durability thanks to the high-strength nylon, grip that prevents the shoes from slipping off, and moisture absorption and release properties of hybrid wool that further enhance comfort.

It was developed with everyday use in mind, so it can be used not only for races but also for training.

In addition, they are easier to put on and take off, and more comfortable to wear than conventional trail running and trekking socks, so they are highly recommended for beginners who are just starting out in mountain climbing or trail running.

[Product Information]

Size: 23-29

Regular price: ¥2,750 JPY

Composition: 62% polyester, 22% polypropylene, 7% nylon, 5% wool, 4% polyurethane

MADE IN: Koryo-cho, the town of socks in Nara Prefecture

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